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Stylishly packaging men’s assets

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With Clifton’s 3rd Beach as its muse and a cheeky slogan that promises to package your assets, new local company 3rd Beach has launched a range of stylish men’s underwear and swimwear that captures all the glamour and attitude of its famed namesake. This new range is now available exclusively at the 3rd Beach online store. Providing express delivery to 235 countries worldwide, prices start at R180.00 for the Classic Brief and go up to around R360.00 for luxury swimwear made from chlorine-resistant Italian fabric.

I'd use this as my wallpaper!

I'd use this as my wallpaper!

Comments 3rd Beach designer Dylan Leone, “Inspired by the most sought-after destination on Cape Town’s coastline, where the world’s most beautiful bodies gather in their trendiest attire, 3rd Beach has set out to create a quintessentially Capetonian brand that speaks to an international market. Not only that, we have focused our attention on cut and construction to create ultra-comfortable garments that look as good as they feel.”

Lead designers Dylan Leone and Mira Blumberg have a combined background in fashion and retail. Through extensive international research, travelling to Italy, Australia and the USA, they jointly created the 3rd Beach launch range. All products are manufactured in South Africa, with a strong focus on garment quality, design and fit. The launch range includes all the basics of the underwear and swimwear drawer, but will soon expand to include a wider range of styles, as well as lifestyle products.

Can he warm my bed?

Can he warm my bed?

3rd Beach garments, gift vouchers and style guides are available exclusively at www.3rdbeach.net. This slick online store features secure credit card services and 100% exchange and refund facilities partnered with Fedex for express delivery across the globe.

Keep your eyes peeled for news of 3rd Beach giveaways at our festival, and special offers coming soon.


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